Description
This program provides students with knowledge and principles of digital marketing as well as the skills to undertake it.
Description
This programme is designed to equip students with the information necessary to understand the fundamentals of digital marketing and the skills necessary to create digital marketing campaigns.
Students will learn how to integrate essential digital practises into their marketing approaches, as well as to measure and iterate the performance of their digital marketing plan through a series of detailed and structured modules.
This programme is excellent for students interested in gaining a fundamental understanding of the digital marketing abilities required to develop, manage, and measure effective digital marketing initiatives. Those who successfully complete the course will be awarded a Diploma in Digital Marketing by City & Guilds.
Course Duration
24 Months
Programme Structure
- Introduction to Marketing
- Fundamentals of English
- Computer Information Technology
- Social Media Marketing 1 & 2
- Web Development
- Key Concepts of Digital Marketing
- Design Thinking for Problem Solving
- On-Page SEO
- Web Design
- Graphic Design
- Search Marketing(SEM)
- Consumer Behavior
- Off-Page SEO
- E-commerce
- Web Hosting
- Video & Photo Advertising
- Google Application
- Industrial Training
Entry Requirement
- Age 16-28
- Malaysian
- No SPM Required
Admission Interview
An interview will be held by the Academic Department prior to admission. This is to ensure that prospective student will be able to speak and understand English and has an outgoing personality.
