Multimedia Course – Full Programme Details

Kickstart your creative career with our BTEC International Level 3 Diploma in Creative Multimedia & Digital Marketing, offered in Johor Bahru. Designed for students aged 16 and above, this UK-accredited vocational programme blends media production and digital marketing, preparing you for modern creative industries.

Whether you’re into animation, design, filmmaking, or digital strategy, this dual-focus course builds a strong foundation through hands-on, project-based learning.

📘 Programme Structure

• Duration: ~2 years (4 semesters)

• Credit Hours: 58 credits | 62 contact hours

• Final Project: 12-credit “Final Year Project” in Semester 4

• Qualification: BTEC International Level 3 Diploma (UK)

Creative Media Skills:

• Design & Editing:

  • Adobe Photoshop & Illustrator (graphics).

  • Premiere Pro (video editing) & Photography.

  • After Effects (motion graphics).

• 3D & Animation:

  • 3D Max (texturing, modeling).

  • Character/Environment Design.

  • Digital Sculpting & AD Animation.

• Story Development:

  • Storyboarding, Scriptwriting, Acting for Screen.

Digital Marketing Skills:

• SEO/SEM (Search Engine Optimization & Marketing).

• Social Media Advertising & Promotion.

• Website Software Development.

• Principles of Marketing & Evaluation

Graduates will be qualified for roles such as:

• Creative Multimedia:

  • Graphic Designer, Video Editor, Motion Graphics Artist.

  • 3D Animator, Character/Environment Designer.

  • Storyboard Artist, Scriptwriter.

• Digital Marketing:

  • SEO/SEM Specialist, Social Media Manager.

  • Digital Marketing Executive, Content Strategist.

  • Web Designer (with software skills).

• Hybrid Roles:

  • Creative Director (advertising agencies).

  • Multimedia Producer (brands/media firms).

• Industry-Relevant Skills:

  • Master Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) + 3D Max.

  • Gain certified digital marketing expertise (SEO, SEM, social ads).

• Practical Focus:

  • 70%+ contact hours in hands-on creative/media labs.

  • Final Year Project portfolio showcase.

• Dual Credentials:

  • BTEC Diploma (Creative Media) + Digital Marketing Certificates.

• Global Recognition:

  • BTEC qualifications are valued by employers/universities worldwide.

• Flexibility:

  • Electives in drawing/storyboarding or acting for screen.

This programme is suitable for students aged 16–18, especially those who:

🎓 Have just completed SPM or UEC

❓ Are unsure about university pathways

💸 Face academic or financial limitations

🎨 Have a strong interest in digital art, animation, or content creation

This programme is ideal for students seeking a hybrid creative-technical career, blending media production with digital marketing strategy. It offers globally recognised credentials, intensive software training, and direct pathways into high-demand creative/digital roles.