This program provides students with knowledge and principles of digital marketing as well as the skills to undertake it.
This program aims to provide students with knowledge underpinning the principles of digital marketing and skills to undertake digital marketing planning. Through a series of into their marketing techniques and measure, as well as, iterate the success of their digital marketing strategy. This program is ideal for candidates seeking to gain a fundamental understanding of the digital marketing skills needed to formulate, run and measure effective digital marketing campaigns. It is best suited for marketing and sales professionals, business owners and individuals who would like to embark on a new, exciting and in-demand career. It teaches students the essentials to understand fundamental digital planning concepts.